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A new chapter begins for the historic Lisbon club. In a move to bring a new and exciting element to Portuguese football, a consortium backed by LEAD/ADvantage and KI Group, joining forces with world-class football…
Sports Teams Are Consumer Brands That Don’t Act Like It There’s no denying that sports teams have some of the most loyal customer bases in the world. Yet despite valuations in the billions, most teams…
In 2025, LEAD spoke with C-suite and partnership executives across 15 teams spanning the NFL, NBA, MLB, NHL, and MLS. Our goal was to better understand what’s working in health system partnerships and where they’re…
In the West, comics remain one of the last major media categories still stuck in the analog era, without a prominent digital option. Just as consumers have already made the shift in music, film, and…
The greatest competitive advantage in sports and health isn’t capital. As generalist capital floods the space in the short term, fueled by a wave of high-profile transactions and increased investor attention, we strongly believe that…
LEAD is proud to share that we’ve doubled down on our investment in Lotus Health AI, doubling down in the company’s $35M Series A fundraise alongside Kleiner Perkins and CRV, following our initial investment in its Seed round…
Despite significant medical innovations, people’s health continues to decline. In 2023, healthcare expenditure in the U.S. reached $4.9 trillion, or $14,570 per person. Despite spending nearly twice as much on health as comparable countries per capita, the U.S.…
Now that the 2025 US Open is freshly in the books, it reminded us of a truth about sport: progress isn’t confined to the bright lights of Arthur Ashe Stadium. Yes, the Open dazzled with AI-powered broadcast graphics,…
I. Introduction College athletics, long celebrated as the last and purest form of amateur sport, is undergoing a dramatic transformation—a fast-track toward professionalization. What was once a university-operated, donor-supported, community-backed ecosystem governed by tradition is…
The top 1.36% of applicants were selected for leAD’s first U.S. program Virtual phase in progress followed by an on-site phase in Orlando’s Lake Nona community Orlando, Fla. – (Oct. 15, 2020) – The leAD Lake Nona…
Legacy of Adi Dassler – leAD – is a Berlin based Sports Accelerator with a program focused on funding and supporting innovative early-stage sports startups. Harold recently came on board as one of the shareholders…