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Primland Racing Experience

What is the Primland Racing Experience?

Harold’s Primland Racing Experience Powered by Audi is a yearly and exclusive three-day event in the beautiful Blue Ridge Mountains, Virginia, for a weekend to remember. The event is hosted by Harold and he has been joined in the past by fellow Primland Ambassadors, nine-time Le Mans winner Tom Kristensen and professional golfing legend Jay Haas, as well as 2016 World Endurance Champion Neel Jani.

Guests will have an unforgettable experience on the legendary Virginia International Raceway track, learning the circuit with an experienced driving instructor in cars such as the Audi R8, before jumping in the passenger’s seat alongside Harold, Tom or Neel to experience flying laps at full speed.

The racing doesn’t stop there, as the lucky group will get to challenge the professional drivers in a karting contest, with drivers split into teams. The pairings are made as equal as possible, and with pit stops during the race, it’s an exciting and competitive event for all those participating.

Alongside all the action on track, guests will have a chance to unwind with a round of golf on Primland’s stunning Highland Course. With nine-time PGA Tour winner Haas for company, attendees can learn some tips and tricks, while admiring the skill that saw him compete in 87 majors across his incredible career.

This, coupled with incredible food, drinks, hospitality, and company, makes the Primland Racing Experience an unforgettable one for all involved.

News from previous editions

Find out more about previous editions of the Primland Racing Experience and stay up to date with the latest from the Primland resort here.