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What is Primland?

Primland is a 12,000 acre resort which is situated in south western Virginia, USA. It offers numerous luxury options for guests including Lodge rooms, private Cottages and Mountain retreats, as well as an 18-hole golf course, spa and a number of other outdoor activities.

It was the vision of Primland’s founder, Didier Primat, to create a place of immense beauty that offered his guests a return to simple human pleasures in an environment of refined authenticity and sensuality. He developed Primland in an eco-conscious and thoughtful manner, as the ultimate retreat for world-class golf, refined dining, and outdoor activities.

Harold – Primland President & Ambassador

Since 2005, Harold has been President of the Primland estate, and in 2014 his role as an ambassador saw him work as a host alongside Tom Kristensen for the annual “Primland Racing Experience” (in association with Audi Sport). Guests are able to enjoy driving high performance race cars, as well as golfing, fine dining, helicopter rides, go-kart races, plus much more over the three days.