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About Harold

Harold Primat is a former professional racing driver and is now an investor in innovative companies that disrupt their industry. Alongside this, Harold is President of Primland where he has run the Primland Racing Experience in association with Audi and Tom Kristensen. He is also a philanthropist with the Foundation Didier et Martine Primat.


You can follow me on LinkedIn
if you want to see more of my work.

PAIRED APP ANNOUNCES $3.6 MILLION SEED ROUND TO BRING RELATIONSHIP CARE TO MORE COUPLES Investments, Paired Significant investment from Eka Ventures and top European angel investors, including Taavet Hinrikus of Wise and the co-founders of RuntasticLooking to grow to 100,000 paying subscribers in next 18 monthsNew study proves regular use of Paired increases relationship quality by Click Here Latest news How to calculate your sports performance? Investments, VALTIK Foods The ability to achieve goals in the sports context is clearly linked to our physical condition. If we talk about a measure to know the performance of an athlete, in sports that are mainly aerobic -which imply long periods of Click Here Latest news Sports engagement startup Rooter finds its mojo in game streaming Investments, Rooter Indian sports community platform Rooter has managed to convert Covid-19 crisis into an opportunity by pivoting to live streaming of video games. The move has more than tripled the daily active users (DAUs) and doubled the monthly active users (MAUs) Click Here Latest news Paytm to invest ₹5 crore in Rooter Sports Technologies Investments, Rooter Adidas’s family office-run leAD sports accelerator and early-stage fund Anthill Ventures will also participate in this roundApart from cricket, football and multiple other sports, Rooter allows fans to live stream their games and also connect and share the best game Click Here Latest news Social betting startup Who Knows Wins secures new investment Investments, Who Knows Wins Social sports betting startup Who Knows Wins has revealed that it was able to secure “substantial” investment during a recent round of fundraising. Though the business did not state how much was raised, revealed that the UK government’s Future Fund participated Click Here Latest news SportsTech: Skill Yoga closes a 7-digit convertible round Investments, Skill Yoga BERLIN, December 18, 2020 – Skill Yoga — A yoga coach platform for everyday athletes — announced today that they raised a 7-digit amount in a convertible round. Joyance Partners, Digital Invest, IBB Ventures and leAD Sports & Health Tech Partners Click Here Latest news 2020 Armor creates world's first data-driven martial arts tournament from home 2020 Armor, Investments 2020 Armor, the leader in electronic training and scoring gear for martial arts, is hosting the World’s First Data-Driven Martial Arts Tournament – the 2020 Armor Combine. Amateurs and Olympians from around the world are competing for the title of World’s Fastest Click Here Latest news 2020 Armor releases another first for martial arts 2020 Armor, Investments TORONTO, ON — 2020 Armor, the company transforming martial arts into a mainstream professional sport, has announced the release of the first mass market electronic headgear for martial arts. The 2020 Armor Headgear works with the existing 2020 Armor electronic Click Here Latest news Wingfield aiming to revolutionise amateur tennis using on-court data and analytics Investments, Wingfield New entrant to the ‘smart court’ industry, Wingfield, are providing an affordable approach to digitize any tennis court which improves the experience for players and coaches alike Everyone who’s watched a live tennis match on TV recently will have seen how the introduction Click Here Latest news An Overview Of Smart Tennis Courts 2020 Investments, Wingfield The idea of smart tennis courts is to place technology on the court to track the game as well as the players’ performance. They were initially developed for officiating matches and subsequently found their way into training and coaching applications. Click Here Latest news Faro – A Smart Helmet by UNIT 1 has Raised $300,000 via Kickstarter Investments, UNIT 1 Cycling is a fun activity but becomes a task in the cities due to rising accidents. The primary cause of these mishaps is a lack of communication or miscommunication between the rider and driver. To resolve this issue and make Click Here Latest news Is Buzzbike’s ‘Netflix for bikes’ subscription a winner for commuters? Buzzbike, Investments We tapped out for a month to roadtest the premium bike subscription service in London We've all gone cycling mad since the pandemic hit - getting about using your own steam seems like the sensible option right now. But a global Click Here Latest news Bike subscription service Buzzbike appoints former Nike tech leader Buzzbike, Investments London-based bike subscription platform Buzzbike has appointed a Head of Engineering and lead product designer. Alp Turgut joins the subscription platform as lead designer and brings an academic background in computer science and design. Turgut has led the design of complex projects Click Here Latest news Buzzbike raises £1.7m investment Buzzbike, Investments London-based bike subscription platform Buzzbike, has raised £1.7m as Londoners seek alternatives to trains, the Tube and busses to mitigate potential COVID-19 infection risk. This latest fundraising round brings Buzzbike’s total funding to £3m. Buzzbike has raised funds from a variety Click Here Latest news LEAD LAKE NONA SPORTS & HEALTH TECH ACCELERATOR ANNOUNCES FIRST COHORT Investments, leAD The top 1.36% of applicants were selected for leAD’s first U.S. program Virtual phase in progress followed by an on-site phase in Orlando’s Lake Nona community Orlando, Fla. – (Oct. 15, 2020) – The leAD Lake Nona Sports & Health Tech Accelerator has selected six Click Here Latest news HYPERVSN HyperVSN, Investments London based HYPERVSN is the technology company responsible for developing the innovative and disruptive 3D holographic system that provides an immersive experience for viewers. The company was founded in 2011 and has attracted investment from media titan Mark Cuban among Click Here Latest news Hypervsn introduces holographic digital signage HyperVSN, Investments The solutions include a holographic doctor, holographic promoters for socially distanced retailing, holographic menu boards and Covid-19 content for information signage. HYPERVSN has introduced new holographic digital signage solutions and made top 3D designers available for content requests to help clients Click Here Latest news Paired picks up $1M funding and launches its relationship app for couples Investments, Paired Paired, a new app for couples, is launching today and disclosing $1 million in funding. Backing the startup, which wants to support “happier and healthier” relationships, is Taavet Hinrikus of TransferWise, the co-founders of Runtastic (which was sold to Adidas), Click Here Latest news 62% of Brits in relationships aren’t seeking advice: how can this new app help? Investments, Paired Brits might be known for their stiff upper lips, but somehow we never seem to think about how much this can affect relationships. We might be more than happy talking about celebrity couples, but when it comes to our relationships, Click Here Latest news Can This Relationship App Improve Your Love Life? We Put It To The Test Investments, Paired You’re reading Relationships DIY, a series full of tips, tricks and perspective on keeping your relationship healthy and happy during the pandemic. In school, we’re taught maths, science, languages and even the (absolute basics) of heterosexual sex – but we’re never Click Here Latest news The Sniffers and Kayrros Come Together To Compete In The Gas Leak Detection Market Investments, Kayrros The Sniffers, an international environmental and integrity service provider, has teamed up with Kayrros, a global carbon tracking company, to provide a methane monitoring solution for gas and energy companies around the world. The Sniffers conduct in-depth surveys of oil and Click Here Latest news Inside Kayrros Leadership Series: Jean-Michel Morel, global leader in the field of scientific image processing, on the digital darkroom of satellite imagery Investments, Kayrros “Aut Caesar, aut nihil! Be Caesar or be nothing! This is a space in which one has to be big.” This is how Jean-Michel Morel, mathematician and expert in image processing at France’s National Center of Scientific Research (CNRS), sees Click Here Latest news Tractive: “Europe is a decade behind in pet tech” Investments, Tractive But now might be the moment for the bootstrapped pet GPS to startup to be bolder Tractive is an Austrian company making GPS tracking and activity monitoring devices for dogs and cats, and has grown to more than 300,000 paying users Click Here Latest news Interview with Florian Gschwandtner, Co-Founder at Tractive: Advanced GPS Tracking For Pets Investments, Tractive Tractive is all about giving pet parents peace of mind and keeping cats and dogs safe and healthy via GPS tracking. Michael (CEO) and I came up with the idea of Tractive, while he still lived and worked in the Click Here Latest news Busuu is a language-learning app that offers 11 language options for native English speakers — here's how it works and what you get with the free and premium plans busuu, Investments Busuu is a language-learning app that offers 12 language options for native English speakers, along with a comprehensive placement test, and the ability to connect with native speakers. Both free and premium versions of Busuu are available. However, helpful bonus features in Click Here Latest news Language platform Busuu acquires video tutor startup, now plans IPO busuu, Investments Language-learning platform Busuu, which has fast expanded to take on traditional giants like Duolingo, says it has acquired the live video tutoring company Verbling for an undisclosed amount, other than calling it a “double-digit million dollar acquisition.” As a result, Busuu will now use Click Here Latest news Busuu named Language Learning App of the Year 2020 busuu, Investments We’re excited to share that Busuu has been named Language Learning App of the Year in the EdTech Breakthrough Awards 2020.  Each year, the EdTech Breakthrough Awards recognise the achievements of leading educational technology companies across the globe. The organisers received more Click Here Latest news Playbrush: UCL graduates revolutionise toothbrushing for children Investments, Playbrush Encouraging children to brush their teeth properly is a problem many parents face. But graduates from UCL’s Technology Entrepreneurship MSc have created a solution that blends technology and gaming. Playbrush makes toothbrushing fun and thorough. The Bluetooth attachments and sonic brushes Click Here Latest news Busuu-supported Delétraz scores podium at 2020 F2 opener busuu, Investments Swiss racing driver Louis Delétraz, supported by the language learning platform Busuu, scored a podium finish during the 2020 FIA Formula 2 Championship’s season opener in Spielberg, Austria. After taking a points finish during the Feature Race for his Charouz Racing Click Here Latest news The fourth edition of the Primland Racing Experience Primland Dear friends, Last week we completed our fourth edition of the Primland Racing Experience Powered by Audi. With guidance from nine-time Le Mans winner Tom Kristensen, and myself our guests were able to show what they could do out on the Click Here Latest news

Former Professional Racing Driver

Harold Primat is a former racing driver, having contested the likes of the 24 Hours of Le Mans, Nürburgring 24 Hours and Bathurst 12 Hour.


Find out more here.


Harold has been involved with many charitable causes over the years, including raising funds for local communities through Primland and wildlife conservation through the family’s Fondation Didier et Martine Primat.


Find out more information here.

Get in touch with Harold