Tractive is all about giving pet parents peace of mind and keeping cats and dogs safe and healthy via GPS tracking. Michael (CEO) and I came up with the idea of Tractive, while he still lived and worked in the U.S. for Amazon. At that time, I had my own start-up Runtastic running and he told me about his friend’s dog who ran away and they were looking for him for hours.
Due to our educational background and the experience from Runtastic, we started researching and noticed that the market of GPS tracking for pets was still unexplored. This was back in 2012, Michael came back to Austria, our home country, and together with 2 former college friends, we founded Tractive. 8 years later, we are a world market leader in GPS tracking for cats and dogs, trusted by pet parents in over 150 countries worldwide. We’ve just recently launched our products in the US market and are currently working with Amazon on their new Amazon Prime series “The Pack” together with Lindsey Vonn.
How did you come up with the idea for the company?
Michael Hurnaus (CEO) came up with the idea when one of his friends lost his dog and they were searching for hours. Thankfully, they were able to find his dog, but it kept Michael wondering: There must be some way to solve this problem. I was already in the start-up busines and with Runtastic we also did GPS watches and other hardware. When we were discussing how to solve the problem, we figured out that there is not really a device yet. This was the start of something big and we started Tractive.
When we introduced the first prototype at CES 2013 in Las Vegas, the feedback was incredible. They say, what happens in Vegas, stays in Vegas – but not in this case!