UNIT 1, the premium urban mobility brand building smart helmets, smart lights, and connected gear for people who move differently through the city, is now available to Swiss specialist retailers through Intercycle.
The partnership brings UNIT 1 into one of Europe’s most quality-driven cycling markets, expanding access to a product ecosystem designed around visibility, protection, signal, and ease of use.
UNIT 1 smart helmets are Virginia Tech 5-star rated and ranked #1 and #2 among smart helmets.
Bringing UNIT 1 to Swiss specialist retailers
Switzerland is a strategic market for UNIT 1: quality-driven, design-conscious, and deeply connected to cycling, e-bikes, and premium urban mobility.
Through Intercycle, Swiss specialist retailers can now access UNIT 1’s ecosystem of smart helmets, smart lights, and visibility-focused gear built for modern riders.
The partnership gives UNIT 1 a stronger local route to market while supporting retailers with a brand built around one of the most important challenges in urban riding: helping riders become visible, predictable, and impossible to miss.
Smart helmets and lights built for modern urban movement
UNIT 1 helmets combine integrated front and rear lights, intelligent brake-light functions, and app connectivity for a more personalized riding experience.
Built for the realities of urban movement, UNIT 1 products are designed to make riders more visible and more confident in the street — especially in dense traffic, low light, and fast-moving city environments.
For UNIT 1, rider protection goes beyond impact. It is also about presence: helping riders show where they are, where they are going, and how they move.
A connected visibility ecosystem
The UNIT 1 ecosystem creates a connected way for riders to communicate movement on the street.
UNIT 1 helmets and lighting systems bring together visibility, signal, and smart safety features, including turn signals and brake-light functionality. The result is gear that feels natural to the ride while helping riders stand out in real urban conditions.
Why Intercycle
Intercycle gives UNIT 1 a local partner with strong market relationships, deep experience in specialist retail, and the executional standard needed to support Swiss dealers and riders.
“Switzerland is a strategic market for UNIT 1, and we know that to tackle it properly, we need a local partner at the highest level of execution. The same commitment to excellence we put into our products, Intercycle puts into supporting their dealers and servicing riders. Marco and the Intercycle team share our vision of what cycling safety could — and should — look like, and we look forward to building it together.”
Francisco Abelleira, Co-founder & CEO, UNIT 1
Availability for Swiss retailers
UNIT 1 products are now available for pre-order by Swiss specialist retailers through Intercycle.
Further information is available through Intercycle’s customer advisors and pre-order tool.
About UNIT 1
UNIT 1 develops high-end smart safety gear and connected ecosystems for cycling and urban micromobility — extending rider protection well beyond impact.
Its lights, turn signals, brake lights, and sensor suite power the only two smart helmets to earn 5 stars from Virginia Tech. Pioneering helmet-to-e-bike connectivity since 2023, UNIT 1 is a leading authority in connected helmets, trusted by more than 60,000 riders worldwide.
About Intercycle
Intercycle is a Swiss trading and distribution company connecting international bicycle, outdoor, sport, and lifestyle brands with specialist retailers and active people across Switzerland.
Founded over 45 years ago, the company represents more than 50 brands and is part of the hostettler group.
