Kaysville, Utah – The Picklr, North America’s fastest-growing indoor pickleball franchise, announced it has signed a multi-year agreement with Wingfield, a leading innovator in interactive tracking technology for racquet sports. In fulfilling their brand promise, Where Pros Are Made, The Picklr will be the only pickleball franchise in North America equipped with Wingfield’s AI-powered video technology, providing game improvement tools and analytics and giving members of The Picklr a clear playing and training advantage. The introduction of Wingfield also fulfills The Picklr mission to make pro-level technology accessible to all pickleball players.
Earlier this year, Wingfield announced its entry into the pickleball market with a product co-designed by The Picklr called Wingfield Box for Pickleball. The Wingfield Box is a video and data tracking solution that connects directly to users’ smartphones, so all video and performance metrics can be reviewed anytime. This feature isn’t designed to replace traditional pickleball lessons and coaches. Instead, the Wingfield Box is a tool to help players analyze, improve, and share their on-court highlights.
James Hurlock, Chief Brand Officer at The Picklr said, “When done correctly, the release of new technology within sports can be game-changing, and we want The Picklr to be at the forefront. Rather than sourcing an off-the-shelf product, we spent 18 months working with Wingfield to develop a custom AI offering to assist and elevate players of all abilities to the next level. The Picklr is ‘Where Pros are Made,’ and we want to be able to assist our members in their journey in as many ways as possible.“
Jaan Brunken, COO of Wingfield said, “We are thrilled to partner with The Picklr and bring our advanced AI video technology to the fast-growing sport in the US. Our goal at Wingfield has always been to elevate the player experience through technology, and this partnership allows us to introduce a new level of performance insights and analytics to pickleball players at scale. By combining Wingfield’s passion for innovation with The Picklr’s vibrant community, we believe we’re setting a new standard in how athletes train, compete, and improve their game.“
As The Picklr quickly scales across North America, every club will outfit multiple courts with Wingfield technology. The Picklr has designed an add-on offering to its membership to give members access to Wingfield Box courts known as the AI Coaching Add-On. For $29.99 a month, members can train like the pros with the most advanced technology in pickleball, as the AI Coaching Add-On provides unlimited access to Wingfield and the ERNE ball machine on a first-come, first-served basis. Both seen as leaders in their categories, Wingfield and ERNE are the perfect pair to help members of The Picklr reach 5.0 and beyond.
