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# Harold Primat

## Sitemaps
[XML Sitemap](https://haroldprimat.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [UNIT 1 partners with Intercycle to expand smart helmet and light distribution in Switzerland](https://haroldprimat.com/2026/06/30/unit-1-partners-with-intercycle-to-expand-smart-helmet-and-light-distribution-in-switzerland/): UNIT 1, the premium urban mobility brand building smart helmets, smart lights, and connected gear for people who move differently through the city, is now available to Swiss specialist retailers through Intercycle.
- [U.S. Ambassador, Embassy Delegation Visits Windsor](https://haroldprimat.com/2026/06/25/u-s-ambassador-embassy-delegation-visits-windsor/): U.S. Ambassador to The Bahamas Herschel Walker, Mrs. Walker, and a team from the U.S. Embassy visited Windsor in May, touring the Lower and Upper Schools, interacting with students, and learning more about Windsor’s exceptional academics and programming. 
- [Where the Rider Meets the Machine: Viiala and UNIT 1 Partner to Define the Future of Safe Riding](https://haroldprimat.com/2026/06/24/where-the-rider-meets-the-machine-viiala-and-unit-1-partner-to-define-the-future-of-safe-riding/): An exclusive Smart Helmet, engineered exclusively for the world's most advanced electric bicycle
- [Sports Teams Are Consumer Brands That Don’t Act Like It](https://haroldprimat.com/2026/06/09/sports-teams-are-consumer-brands-that-dont-act-like-it/): There’s no denying that sports teams have some of the most loyal customer bases in the world. Yet despite valuations in the billions, most teams don’t know their fans’ names (or much else about them) because they don’t own their consumer data. That gap, in our eyes, is the structural problem in sports — they are not acting like consumer brands.
- [What to do if a bird nests on your house](https://haroldprimat.com/2026/06/03/what-to-do-if-a-bird-nests-on-your-house/): You've got new neighbours. And from what we know about birds, they picked your house on purpose. This quide covers what's actually happening inside that nest right now, what the birds need from you during this period, and how to handle the situation responsibly, whether you want to coexist or eventually reclaim the space
- [Are Border Terriers Hypoallergenic?](https://haroldprimat.com/2026/06/02/are-border-terriers-hypoallergenic/): Are Border Terriers truly hypoallergenic, or is their low-shedding coat a myth? Discover how their unique wire hair affects allergy sufferers and what it takes to keep your home dander-free.
- [HYPERVSN Powers Experiential Brand Activation for Bowers & Wilkins x McLaren ](https://haroldprimat.com/2026/05/20/hypervsn-powers-experiential-brand-activation-for-bowers-wilkins-x-mclaren/): How do you convey precision, performance and prestige in brand marketing? Iconic British brands Bowers & Wilkins and McLaren exude these qualities, so for the launch of their new Px7 S3 headphones, creative agency Holdens needed to create an experience that went beyond telling customers and invited them to feel. For their pop-up at MediaMarkt’s Experience Zone in Berlin, they looked to another ‘p’ – phygital. With 91% of consumers exhibiting higher intent to purchase after attending a brand activation event, Holdens devised an idea that was as futuristic and high-end as the products themselves, with our technology providing the perfect visual anchor.
- [Energy Aspects completes acquisition of Kayrros as disruption to global energy flows intensifies demand for verified, ground-truth intelligence.](https://haroldprimat.com/2026/05/20/energy-aspects-completes-acquisition-of-kayrros-as-disruption-to-global-energy-flows-intensifies-demand-for-verified-ground-truth-intelligence/): PARIS, FRANCE—21 May 2026—Market data and intelligence provider Energy Aspects has completed the acquisition of Kayrros, the Paris-based energy analytics and satellite data company.
- [Bending Spoons Closes Acquisition of Tractive](https://haroldprimat.com/2026/05/18/bending-spoons-closes-acquisition-of-tractive/): Milan, Italy / Pasching, Austria—May 18, 2026 | Technology company Bending Spoons today announced that it has closed the acquisition of Tractive, an Austria-based global leader in location tracking and health monitoring for pets. The definitive acquisition agreement was entered into in March 2026.
- [Responsible Birdfeeding Tips](https://haroldprimat.com/2026/05/13/responsible-birdfeeding-tips/): We all enjoy the company of our feathered friends, especially on a sunny spring day, watching them flutter through our backyards. But birds are far more than familiar visitors or fleeting moments of joy. They are vital guardians of biodiversity: controlling insect populations, dispersing seeds, and helping ecosystems stay in balance. When bird populations decline, it is often one of the first warning signs that nature itself is under pressure. That’s why responsible bird feeding matters. By supporting birds thoughtfully and safely, we’re not only helping them thrive, we’re also protecting the delicate ecosystems we all depend on.
- [How many birds have you really seen in your life?](https://haroldprimat.com/2026/05/05/how-many-birds-have-you-really-seen-in-your-life/): Not just glanced at, but actually noticed. The kind where you remember the color, the shape, maybe even look it up later.
- [Why Does Every Health System Want a Sports Jersey on Its Wall?](https://haroldprimat.com/2026/04/28/why-does-every-health-system-want-a-sports-jersey-on-its-wall/): In 2025, LEAD spoke with C-suite and partnership executives across 15 teams spanning the NFL, NBA, MLB, NHL, and MLS.
- [Closing the Performance Gap in Nonwoven Composites](https://haroldprimat.com/2026/04/21/closing-the-performance-gap-in-nonwoven-composites/): How a bio-based nanofiber additive is making recycled carbon fiber structurally viable — and raising the performance ceiling for conventional nonwovens.
- [Why leAD Invested in GlobalComix](https://haroldprimat.com/2026/04/13/why-lead-invested-in-globalcomix/): In the West, comics remain one of the last major media categories still stuck in the analog era, without a prominent digital option.
- [How HYPERVSN AI Human Builds Relationships in Switzerland’s Most Personal Department Store](https://haroldprimat.com/2026/04/13/how-hypervsn-ai-human-builds-relationships-in-switzerlands-most-personal-department-store/): Meet Emilia. Since November of last year, she’s been bringing a smile to customers’ faces at the Loeb department store in Bern, Switzerland. But her charm and witty banter aren’t the only things delighting shoppers. You see, Emilia isn’t just any shop assistant. She’s an immersive representation of the future of retail – a life size, AI-powered, 3D holographic avatar. Just a few months into her new role, Emilia has helped thousands of consumers with queries on everything from where to find funny t-shirts to directions to the nearest café. In this case study, we take a look at Emilia’s impact on the store, the larger potential of AI  Humans – also known as digital avatars – and what the future holds for this customer experience innovation. 
- [Tractive Launches Next-Generation Health Intelligence for Pets, Revolutionizing Connected Pet Care](https://haroldprimat.com/2026/04/08/tractive-launches-next-generation-health-intelligence-for-pets-revolutionizing-connected-pet-care/): Pasching, Austria and Seattle – April 8, 2026 – Tractive, a global leader in GPS tracking and health monitoring for cats and dogs, today announced a series of breakthrough products and features that will redefine pet care for millions of families. The innovations, spanning new devices for cats and dogs, advanced health intelligence, and a redesigned app experience, mark Tractive’s evolution from a GPS tracking pioneer to a comprehensive pet health and safety platform.
- [5 Reasons Why Biking Is the Healthy Habit You Need](https://haroldprimat.com/2026/04/07/5-reasons-why-biking-is-the-healthy-habit-you-need/): Most people already know biking is good for you. What they don't expect is how much it changes everything else: your stress levels, your energy, your immune system, even your finances. Here's why so many urban commuters say it's the one habit that actually sticks.
- [Tractive and Bending Spoons Announce Strategic Acquisition to Accelerate Innovation in Pet Technology](https://haroldprimat.com/2026/03/25/tractive-and-bending-spoons-announce-strategic-acquisition-to-accelerate-innovation-in-pet-technology/): PASCHING, AUSTRIA / MILAN, ITALY — March 25, 2026 | Tractive, a global leader in location tracking and health monitoring for pets, today announced that it has entered into a definitive agreement to be acquired by Bending Spoons, a leading European technology company. The transaction is expected to close in the 2nd quarter of 2026, subject to customary closing conditions and regulatory approvals.
- [Spring Bird Feeding Guide](https://haroldprimat.com/2026/03/23/spring-bird-feeding-guide/): Spring migration brings a surge of colorful, active birds back to our backyards each year. As days get longer and temperatures rise, millions of birds travel north on a predictable schedule, making early spring the perfect time to prepare your space and attract them.
- [Bestselling Author Safiya Sinclair Visits Windsor for Book Week](https://haroldprimat.com/2026/03/14/bestselling-author-safiya-sinclair-visits-windsor-for-book-week/): Windsor School welcomed internationally bestselling author Dr. Safiya Sinclair in March as part of Book Week, the school's annual celebration of the power of literacy and language.
- [Soarce named Grand Winner at JEC World 2026 Startup Booster](https://haroldprimat.com/2026/03/11/soarce-named-grand-winner-at-jec-world-2026-startup-booster/): Soarce has been named Grand Winner of the JEC Composites Startup Booster 2026, the world’s leading startup competition dedicated to composites and advanced materials.
- [Soarce launches interface-boosting technology built on natural nanofibers 8X stronger than steel](https://haroldprimat.com/2026/03/02/soarce-launches-interface-boosting-technology-built-on-natural-nanofibers-8x-stronger-than-steel/): Soarce converts biomass into nanofibers to form an enhanced fiber-resin interlock, boosting ILSS, flexural strength and more without changing conventional composites manufacturing processes.
- [Do GPS Trackers Function Properly for Farm Dogs Roaming Wide Farmland?](https://haroldprimat.com/2026/02/26/do-gps-trackers-function-properly-for-farm-dogs-roaming-wide-farmland/): Discover why GPS trackers are perfect for wide-open spaces. Monitor your dog’s location and health across the entire property.
- [2026 Winter Olympic Games: TERSA x Ohio State University- Perfecting Performance](https://haroldprimat.com/2026/02/19/2026-winter-olympic-games-tersa-x-ohio-state-university-perfecting-performance/): Ohio State programs are helping student-athletes compete at a championship level
- [Best Helmet Visor Setup for Outdoor Riders](https://haroldprimat.com/2026/02/18/best-helmet-visor-setup-for-outdoor-riders/): Outdoor riding means constant light changes. Learn how a helmet visor, magnetic brim, or photochromic bike helmet visor can improve visibility and comfort.
- [Riding an Electric Scooter in the City? Let’s Talk Helmets](https://haroldprimat.com/2026/02/11/riding-an-electric-scooter-in-the-city-lets-talk-helmets/): Electric scooters are fast, efficient, and part of everyday urban commuting. Here’s why wearing the right helmet matters more than you think.
- [Why We Invested in 2024 (and Doubling Down) in Lotus Health AI](https://haroldprimat.com/2026/02/05/why-we-invested-in-2024-and-doubling-down-in-lotus-health-ai/): LEAD is proud to share that we’ve doubled down on our investment in Lotus Health AI, doubling down in the company’s $35M Series A fundraise alongside Kleiner Perkins and CRV, following our initial investment in its Seed round in 2024. We couldn’t be more excited to see all the progress that Lotus has made in building the AI doctor powered by real doctors.
- [Smart Helmet vs Regular Bike Helmet](https://haroldprimat.com/2026/02/01/smart-helmet-vs-regular-bike-helmet/): Not all bike helmets offer the same level of protection. Many helmets meet safety certifications, but that does not mean they are designed for real-world urban riding.
- [The Best Tracker for Dogs That Love Water and Mud](https://haroldprimat.com/2026/01/21/the-best-tracker-for-dogs-that-love-water-and-mud/): Dogs who love water and mud need a tracker that can keep up. Discover why the Tractive waterproof dog tracker is the best tracker for rugged, real-world adventures.
- [How Biomass Becomes High-Performance Nanocellulose](https://haroldprimat.com/2026/01/20/how-biomass-becomes-high-performance-nanocellulose/): At Soarce, we focus on building advanced materials from renewable inputs. Our core technology converts plant-based biomass into nanocellulose, a material that enables manufactured products to become stronger, lighter, and more efficient without relying on petroleum-based additives.
- [Yoga for Athletes: Benefits and Best Practices](https://haroldprimat.com/2026/01/06/yoga-for-athletes-benefits-and-best-practices/): We all want to improve our performance, avoid injuries, and maintain mental focus as athletes. One way to achieve these goals is through yoga, a practice that can complement any training routine. Let’s explore the benefits of yoga for athletes and talk about the best types of yoga for different athletes. Let us talk about it the benefits of incorporating yoga into your workout routine, whether you’re a runner, cyclist, martial artist, or gym enthusiast.
- [Musky incorporates Tractive technology to drive a more preventive and data-driven pet insurance model in Spain](https://haroldprimat.com/2026/01/06/musky-incorporates-tractive-technology-to-drive-a-more-preventive-and-data-driven-pet-insurance-model-in-spain/): This partnership strengthens the insurtech’s value proposition and cements its commitment to innovation in animal health, offering its customers smart devices free of charge for all customers who sign up for Tractive service.
- [Not All Helmets Are Created Equal](https://haroldprimat.com/2025/12/05/not-all-helmets-are-created-equal/): Most helmet brands talk about “quality,” but almost none show what that actually means.That’s why we opened our factory and documented every step of how a UNIT 1 helmet is built. Because the truth is simple: not all helmets are alike, and how they’re made determines how well they protect you.
- [Kalkhoff Teams Up with UNIT 1 to Promote Safer Urban Riding](https://haroldprimat.com/2025/11/21/kalkhoff-teams-up-with-unit-1-to-promote-safer-urban-riding/): 21st November, Madrid, Spain. UNIT 1, the urban mobility brand behind the smart helmets FARO and AURA, has announced a strategic partnership with Kalkhoff, one of Germany’s most established e-bike manufacturers. UNIT 1 partners with Kalkhoff as its official Safety Partner.
- [Winter is Coming](https://haroldprimat.com/2025/11/20/winter-is-coming/): Winter brings some of the most heartwarming Birdbuddy moments: fluffy visitors, snowy rooftops, and the cozy charm of crisp winter photos. But colder temperatures also mean your Birdbuddy needs a little extra care to keep capturing those wonderful shots.
- [Pickleball Net Height vs. Tennis Net Height | Key Differences & Other Considerations](https://haroldprimat.com/2025/11/19/pickleball-net-height-vs-tennis-net-height-key-differences-other-considerations/): If you play tennis regularly on public courts, you’ve likely encountered other players using a tennis court to play pickleball.
- [Soarce x Omnia Products: Collaboration Announcement](https://haroldprimat.com/2025/11/18/soarce-x-omnia-products-collaboration-announcement/): We’re thrilled to announce a strategic partnership between Soarce, Inc. and Omnia Products, naming them our official sizing partner for fiber-reinforced composites. This collaboration marks a critical step in commercializing Soarce’s high performance seaweed-based nanofiber coatings into industry-relevant composite manufacturing processes.
- [Core Yoga: Strengthening Your Center with Yoga](https://haroldprimat.com/2025/11/18/core-yoga-strengthening-your-center-with-yoga/): Core strength is the foundation of a strong, healthy body. The core muscles are responsible for maintaining balance, stabilizing the spine, and supporting movement throughout the body. In yoga, core strength is essential for maintaining proper alignment and performing more challenging poses.
- [UNIT 1 partners up with PUKY to launch the Sparky Helmet: A Smart Helmet for the Next Generation of Riders](https://haroldprimat.com/2025/11/18/unit-1-partners-up-with-puky-to-launch-the-sparky-helmet-a-smart-helmet-for-the-next-generation-of-riders/): UNIT 1, the creators of smart helmets and safety accessories for urban riders, has announced a strategic partnership with PUKY, Germany’s leading brand in children's mobility, to launch exclusive editions of its upcoming helmet model for kids, the Sparky Helmet, by PUKY.
- [Century Martial Arts Acquires 2020 Armor to Revolutionize Smart Training Technology in Martial Arts](https://haroldprimat.com/2025/11/18/century-martial-arts-acquires-2020-armor-to-revolutionize-smart-training-technology-in-martial-arts/): Century Martial Arts Acquires 2020 Armor to Revolutionize Smart Training Technology in Martial Arts
- [Health Investment Verticals for the Orlando Magic Venture Challenge ](https://haroldprimat.com/2025/11/18/health-investment-verticals-for-the-orlando-magic-venture-challenge/): Despite significant medical innovations, people’s health continues to decline.  
- [Why Do Cats Like Boxes? The Purr-Fect Mystery, Explained](https://haroldprimat.com/2025/11/18/why-do-cats-like-boxes-the-purr-fect-mystery-explained/): Whether it’s a shoe box, shipping box, or even an open drawer – you wouldn’t be the first to wonder, why do cats like boxes? Or rather, why do cats end up gravitating towards enclosed spaces that seem to fit them snug as a bug in a rug? Here are some of the reasons why cats like boxes – and how you can keep them safe if they end up exploring spaces that are a bit too…well, comfy for comfort.
- [NEXUS LUXURY COLLECTION ACQUIRES MAJORITY STAKE IN PURPLE DRAGON, THE WORLD’S BEST MEMBERS CLUB FOR FAMILIES, AND EXPANDS ITS GLOBAL REACH](https://haroldprimat.com/2025/11/05/nexus-luxury-collection-acquires-majority-stake-in-purple-dragon-the-worlds-best-members-club-for-families-and-expands-its-global-reach/): NEXUS Shareholders - the Lewis Family, Tiger Woods, Justin Timberlake and Ernie Els - expand Purple Dragon footprint with new openings coming in New York, London, Saint-Tropez and The Bahamas
- [Contacts Vs. Glasses: The Pros and Cons](https://haroldprimat.com/2025/11/04/contacts-vs-glasses-the-pros-and-cons/): Any person with impaired vision knows that navigating through the world with compromised vision can be frustrating, at best. From driving a car to making your way around the furniture in your own home, unclear or blurry eyesight can make even the simplest tasks challenging. But, when you discover that you need vision correction, more often than not, you may ask yourself, “ Contacts or glasses?” So, we did the research for you to help you understand the pros and cons of each option.
- [Can You Play Pickleball On a Tennis Court? Everything You Need to Know](https://haroldprimat.com/2025/11/04/can-you-play-pickleball-on-a-tennis-court-everything-you-need-to-know/): With pickleball demand rising daily, finding a reliable court or space to enjoy some pickleball can be increasingly challenging. Although many new courts are on the way, today, there aren’t many facilities dedicated solely to pickleball.
- [Smart Hummingbird Feeder: Production and fulfillment update](https://haroldprimat.com/2025/11/04/smart-hummingbird-feeder-production-and-fulfillment-update/): Hello, Bird Buddies! 
- [Is Bamboo Toilet Paper Scratchy? What Does it Feel Like?](https://haroldprimat.com/2025/11/03/is-bamboo-toilet-paper-scratchy-what-does-it-feel-like/): When it comes to household paper products, particularly toilet paper, comfort is non-negotiable. Nobody wants a scratchy, rough experience, especially when it comes to something as essential as toilet tissue. But as bamboo toilet paper gains popularity as a sustainable alternative to conventional toilet paper, one question persists: Is bamboo toilet paper scratchy?
- [Shut Out the World in This Healing Sound Pod](https://haroldprimat.com/2025/10/26/shut-out-the-world-in-this-healing-sound-pod/): Self care is a wide ranging, personal practice that involves everything from sleep and exercise to breathwork and spa treatments.
- [Geospatial AI: The next AI race, and why Europe might well win it](https://haroldprimat.com/2025/10/23/geospatial-ai-the-next-ai-race-and-why-europe-might-well-win-it/): In a world increasingly disrupted by extreme weather, geopolitical shifts, and technological innovation, monitoring our planet in real time has never been more crucial to better understand the changes underway and their effects, mitigate risks and boost adaptation and resilience. 
- [Why Virginia Tech Helmet Ratings And Helmet Certifications Are Important When Choosing a Bike Helmet](https://haroldprimat.com/2025/10/16/why-virginia-tech-helmet-ratings-and-helmet-certifications-are-important-when-choosing-a-bike-helmet/): Let’s be real: buying a helmet can feel like shopping for avocados at the grocery store. They all look good on the outside. But which one is actually ripe enough to protect your brain when things get sketchy? 
- [First Lady Ann Marie Davis Visits Windsor for International Day of the Girl Child](https://haroldprimat.com/2025/10/15/first-lady-ann-marie-davis-visits-windsor-for-international-day-of-the-girl-child/): Windsor School was deeply honored to host First Lady Ann Marie Davis of the Office of The Spouse of the Prime Minister at the Upper School campus on October 11, 2025, to mark the International Day of the Girl Child, as designated by the United Nations.
- [How to Keep a Long-Distance Relationship Alive](https://haroldprimat.com/2025/09/24/how-to-keep-a-long-distance-relationship-alive/): Long-distance relationships come with baggage—and not just the literal kind. People love to warn you they’re a bad idea, that they never work, that you’ll grow apart. But research paints a different picture.
- [Wingfield and the Future of AI Courts: US Open 2025 + Beyond](https://haroldprimat.com/2025/09/09/wingfield-and-the-future-of-ai-courts-us-open-2025-beyond/): Now that the 2025 US Open is freshly in the books, it reminded us of a truth about sport: progress isn’t confined to the bright lights of Arthur Ashe Stadium. Yes, the Open dazzled with AI-powered broadcast graphics, real-time Hawk-Eye line calls, and a new 15-day format that welcomed 70,000 extra fans. But the next era of racket sports isn’t just shaped under the spotlight—it’s being built quietly on community courts around the world.
- [The Picklr, Wingfield, DUPR Coach, and DUPR partner to deliver the first end-to-end AI-powered platform in Pickleball](https://haroldprimat.com/2025/09/04/the-picklr-wingfield-dupr-coach-and-dupr-partner-to-deliver-the-first-end-to-end-ai-powered-platform-in-pickleball/): Wingfield, a leader in AI-powered performance analysis for racket sports, and The Picklr, the world's fastest-growing pickleball franchise, are partnering with DUPR Coach and DUPR to launch the sport’s first end-to-end, AI-powered pathway for player development.
- [Worlds’ tallest pile of dirty dishes comes to NYC gallery Sept 4 as art installation on mental load and modern “chore wars”](https://haroldprimat.com/2025/09/04/worlds-tallest-pile-of-dirty-dishes-comes-to-nyc-gallery-sept-4-as-art-installation-on-mental-load-and-modern-chore-wars/): NEW YORK – Sep 2025 – A giant pile of dirty dishes is coming to New York as a new conceptual artwork and installation on modern chore wars. 
- [Case Study: How Kayrros E&P Benchmark Surveillance drives performance improvement in the Bakken](https://haroldprimat.com/2025/08/27/case-study-how-kayrros-ep-benchmark-surveillance-drives-performance-improvement-in-the-bakken/): At Kayrros, part of our business is to track the drilling, frac’ing and well-completion performance of Oil and Gas operators in all major US tight Oil and Gas basins – an information that we supply to the subscribers of our E&P Intelligence product, most of whom are themselves in the business. Recently, one of our subscribers’ query led us to consider a new question: could the provision of our data affect our clients’ own performance? 
- [AI-Powered “Couplish” Translator to Decode the Secret Language of Couples](https://haroldprimat.com/2025/08/16/ai-powered-couplish-translator-to-decode-the-secret-language-of-couples/): Paired unveils AI tool that translates everyday couple-speak into what they really mean.
- [3 Ways to Reinvigorate Your Window Displays for an Immersive Customer Experience ](https://haroldprimat.com/2025/08/15/3-ways-to-reinvigorate-your-window-displays-for-an-immersive-customer-experience-2/): Your shop window has three seconds to grab a customer’s attention – or lose it. This prime piece of real estate remains one of the most important – and often underestimated – tools for retail brands keen to attract buyers. In today’s online world, you would be forgiven for thinking that retail storefronts hold less power. But the truth is that they hold more potential than ever before. The goal is no longer just to entice shoppers into the store but to wow them so much that they want to share their experience with the world. To achieve this, brands need to create immersive window displays by looking beyond traditional visual merchandising. 
- [World’s Largest Retail Hologram Launches in Times Square](https://haroldprimat.com/2025/08/01/worlds-largest-retail-hologram-launches-in-times-square/): A new chapter in retail has arrived: as tm:rw officially opens its doors in the heart of Times Square, HYPERVSN’s cutting-edge holographic experiences stand at the epicenter of the destination, reshaping what shoppers expect from the physical world.
- [Century Martial Arts Acquires 2020 Armor to Revolutionize Smart Training Technology in Martial Arts](https://haroldprimat.com/2025/07/29/century-martial-arts-acquires-2020-armor-to-revolutionize-smart-training-technology-in-martial-arts-2/): Century Martial Arts, the world’s leading manufacturer of martial arts equipment, proudly announces the acquisition of 2020 Armor, a pioneer in smart training technology for combat sports. This acquisition marks a significant step forward in integrating advanced technology into martial arts training and competition, furthering Century’s commitment to innovation in the industry.
- [Warming yoga flow for cold days](https://haroldprimat.com/2025/07/17/warming-yoga-flow-for-cold-days-2/): When it’s cold, your body is naturally a little more stiff and needs an extra boost to get the blood flowing to lubricate your joints and warm you up. Here’s a warming yoga sequence to increase your circulation and make you feel good.
- [HYPERVSN Brings Immersive Tech to UK House at SXSW London](https://haroldprimat.com/2025/06/12/hypervsn-brings-immersive-tech-to-uk-house-at-sxsw-london/): SXSW London is over and we’re reflecting on a jam-packed four days of engaging conversations, exciting interactions and showing off our tech! It was an honour to be invited to exhibit at UK House, the festival’s hub for British innovation and creativity. 
- [Windsor Awarded Accreditation by New England Association of Schools and Colleges](https://haroldprimat.com/2025/06/10/windsor-awarded-accreditation-by-new-england-association-of-schools-and-colleges/): Windsor School is proud to announce its accreditation by the New England Association of Schools and Colleges (NEASC). This recognition highlights excellence in critical areas such as our rigorous curriculum, strong sense of community, dedication to student welfare, and effective strategic leadership.
- [UNIT 1’s AURA helmet wins iF and Red Dot awards for product design](https://haroldprimat.com/2025/06/03/unit-1s-aura-helmet-wins-if-and-red-dot-awards-for-product-design/): UNIT 1’s AURA smart helmet has been awarded both the iF Design Award and the Red Dot Award, placing it among the most recognized products in global design.
- [HYPERVSN Crowned The Best AI-Powered Holographic Platform By The World Future Awards ](https://haroldprimat.com/2025/06/02/hypervsn-crowned-the-best-ai-powered-holographic-platform-by-the-world-future-awards/): We’re celebrating another win at HYPERVSN HQ! The World Future Awards has crowned us a winner in their Entertainment category, recognising our proprietary technology as the ‘Best AI-Powered Interactive Holographic Platform’. This global awards scheme is known for celebrating products, software and services that have the potential to transform the global economy by bringing to life ideas that shape the future. Previous winners include many of the brands most admired for their innovation; Nike, Netflix, Dyson and GoPro to name a few. 
- [Congratulations Windsor Class of 2025!](https://haroldprimat.com/2025/05/30/congratulations-windsor-class-of-2025/): The Windsor community enjoyed a joyful and moving Graduation ceremony on Saturday, May 31. We celebrated the contributions and accomplishments of our graduating seniors and the lasting mark they have left on our school. 
- [HYPERVSN Develops World’s First 3D Holographic Experience Truck](https://haroldprimat.com/2025/05/27/hypervsn-develops-worlds-first-3d-holographic-experience-truck/): London, UK – 27 May 2025 – HYPERVSN, the global pioneer in cutting-edge 3D holographic technology, announces a revolutionary leap in experiential advertising with the debut of the world’s first 3D Holographic Experience Truck, brought to life through a strategic collaboration with mobile advertising innovator FLO Advertising and out-of-home media leader Firefly.
- [Windsor Awarded CIS Accreditation](https://haroldprimat.com/2025/05/07/windsor-awarded-cis-accreditation/): Windsor School is proud to announce that it has been awarded accreditation from the Council of International Schools (CIS) in recognition of excellence in key areas of school life, including rigor and quality of curriculum, strength of community, commitment to student welfare, and strategic leadership. 
- [AI-based match validation: DTB and Wingfield unveil Mobile LK Service](https://haroldprimat.com/2025/05/06/ai-based-match-validation-dtb-and-wingfield-unveil-mobile-lk-service/): The German Tennis Federation (DTB), in partnership with the tech company Wingfield, is excited to announce an expansion of their AI-driven match validation service. Starting from May 14, tennis players can now officially record Generali performance class (LK) matches at their convenience, anywhere and at any time, using their smartphones through a newly developed mobile app.
- [Reel Paper Announces Acquisition of HoldOn Bags, Building Portfolio of Sustainable Household Brands](https://haroldprimat.com/2025/04/07/reel-paper-announces-acquisition-of-holdon-bags-building-portfolio-of-sustainable-household-brands/): Reel Paper just teamed up with HoldOn Bags in a powerhouse move to shake up the world of eco-friendly home goods—think tree-free toilet paper meets compostable trash bags. They’re on a mission to become the go-to for sustainable living, and rumor has it they’re even cooking up a third brand to launch by the end of 2025
- [Author Candace Fleming and Illustrator Eric Rohmann Visit Windsor](https://haroldprimat.com/2025/04/02/author-candace-fleming-and-illustrator-eric-rohmann-visit-windsor/): Windsor School was thrilled to welcome bestselling author Candace Fleming and renowned illustrator Eric Rohmann for a multi-day visit across all three campuses. The duo, known for their captivating books, engaged with students in a series of dynamic lessons, art workshops, and storytelling sessions.
- [Windsor Students Participate in CARICOM Youth Conference](https://haroldprimat.com/2025/03/27/windsor-students-participate-in-caricom-youth-conference/): Six Upper School students proudly represented Windsor at the CARICOM One Youth, One Voice Conference on Thursday, March 21, 2025, at the Baha Mar Convention Centre.
- [The global members club beloved by Justin Timberlake, Tiger Woods — and my toddler](https://haroldprimat.com/2025/02/10/the-global-members-club-beloved-by-justin-timberlake-tiger-woods-and-my-toddler/): Luciana Bellini and her four-year-old trial NEXUS in South Kensington, a swanky space for all ages with some starry names behind it
- [The Great Unbundling of College Athletics](https://haroldprimat.com/2025/01/08/the-great-unbundling-of-college-athletics/): College athletics, long celebrated as the last and purest form of amateur sport, is undergoing a dramatic transformation—a fast-track toward professionalization.
- [Phlex Partners with Arena to Extend Virtual Swimming League Partnership](https://haroldprimat.com/2024/10/30/phlex-partners-with-arena-to-extend-virtual-swimming-league-partnership/): Phlex, the leading innovator in swim tracking technology, is excited to announce a groundbreaking partnership with arena, the global Italian-based swimwear company synonymous with manufacturing premium competitive and fitness swimwear, goggles, swim caps and equipment. Set to transform the way swimmers connect, compete, and grow, this three-month (September 1 – November 30th) collaboration brings together swimmers from all corners of the globe, creating an unparalleled community where passion for the sport meets cutting-edge technology through the Virtual Swimming League (VSL).
- [Training to Conquer the English Channel with Phlex](https://haroldprimat.com/2024/10/29/training-to-conquer-the-english-channel-with-phlex/): The English Channel stands as one of open water swimming's most formidable challenges. This August, elite swimmer Hans Le Gloan will attempt to conquer this 21-mile stretch, armed with months of rigorous training and Phlex Swim's cutting-edge technology. Join us as we explore Hans' journey, delve into the science of long-distance swimming, and discover how Phlex's innovative swim tracking is transforming athletic performance worldwide.
- [Pros and Cons of Bamboo Toilet Paper to Know](https://haroldprimat.com/2024/10/13/pros-and-cons-of-bamboo-toilet-paper-to-know/): Bamboo toilet paper is eco-friendly, biodegradable, and hypoallergenic, offering softness, strength, and fewer chemicals compared to traditional toilet paper. While it may seem more expensive upfront, its durability means you use less. Downsides include brand variability in softness and limited in-store availability.
- [Wingfield and The Picklr start multi-year partnership](https://haroldprimat.com/2024/10/04/wingfield-and-the-picklr-start-multi-year-partnership/): Kaysville, Utah – The Picklr, North America's fastest-growing indoor pickleball franchise, announced it has signed a multi-year agreement with Wingfield, a leading innovator in interactive tracking technology for racquet sports. In fulfilling their brand promise, Where Pros Are Made, The Picklr will be the only pickleball franchise in North America equipped with Wingfield's AI-powered video technology, providing game improvement tools and analytics and giving members of The Picklr a clear playing and training advantage. The introduction of Wingfield also fulfills The Picklr mission to make pro-level technology accessible to all pickleball players.
- [Le Radler à l’abricot](https://haroldprimat.com/2024/09/21/le-radler-a-labricot/): Radler Bière blanche de la marque 26 & Jus d’abricot Îris, une collaboration 100% valaisanne. Ce radler est un mix de jus d’abricot du Valais produit par les fruits de Martigny, et de notre bière blanche 26. Une boisson à base de bière, sucrée et rafraîchissante au goût bien prononcé d’abricot. Un produit 100% valaisan.
- [Why should my club pay attention to pickleball?](https://haroldprimat.com/2024/09/16/why-should-my-club-pay-attention-to-pickleball/): The number 1 trend sport in the USA, growing faster than golf, basketball, and football. The hype around pickleball is huge in the United States. These are the reasons why your tennis club should get involved with this trend.
- [DTB and Wingfield extend partnership](https://haroldprimat.com/2024/09/05/dtb-and-wingfield-extend-partnership/): The German Tennis Federation (DTB) and the tech company Wingfield are extending their partnership and working on an expansion of their digital LK service.
- [Does Bamboo Toilet Paper Block Drains?](https://haroldprimat.com/2024/09/02/does-bamboo-toilet-paper-block-drains/): TLDR
- [Splash Score Success Guide for the Phlex Virtual Swimming League](https://haroldprimat.com/2024/08/27/splash-score-success-guide-for-the-phlex-virtual-swimming-league/): In the world of swimming, where progress can be measured in fractions of a second or in the confidence of a beginner taking their first strokes, a groundbreaking metric is making waves. Splash Score, an innovative system developed by Phlex, is redefining success in aquatics and reshaping how swimmers of all levels, along with their coaches and supporters, engage with the sport.
- [Paired Unveils Exciting New Updates to Help Couples Stay in Love](https://haroldprimat.com/2024/08/27/paired-unveils-exciting-new-updates-to-help-couples-stay-in-love/): Paired, the leading relationship app dedicated to helping couples deepen their connection, is thrilled to announce a series of exciting updates designed to enhance the user experience and strengthen relationships. The app’s latest makeover includes a vibrant new look, a personalized daily checklist, and an updated design that reflects the heart of Paired’s mission to help couples stay in love.
- [I Don’t Understand The SAVA Sound Pod, But I Think It Healed Me](https://haroldprimat.com/2024/07/26/i-dont-understand-the-sava-sound-pod-but-i-think-it-healed-me/): “The closest comparison might be a full-body head tingler, or a light hallucinogenic trip.”
- [Textiles: a viable market for seaweeds?](https://haroldprimat.com/2024/07/09/textiles-a-viable-market-for-seaweeds/): Clothes enabled our naked species to conquer the world. In the process of dressing ourselves, we remade the planet. We bred sheep to grow their fur continuously instead of shedding their coat once a year. Silk spurred the first East-West trade and cotton drove industrialization, global capitalism and colonization. Computers were built on the language of looms and to this day, our digital world is replete with weaving metaphors. 
- [These compostable trash bags break down in weeks, not years](https://haroldprimat.com/2024/07/08/these-compostable-trash-bags-break-down-in-weeks-not-years/): By some estimates, the average American household goes through 100 trash bags a year. That’s more 12 billion single-use plastic bombs across the country.
- [Phlex for Taper | A Comprehensive Guide to Science-Based Swim Preparation](https://haroldprimat.com/2024/06/28/phlex-for-taper-a-comprehensive-guide-to-science-based-swim-preparation/): There are a number of monumental championship swim meets coming up this year. Phlex helps you understand that the preparation of swimmers extends beyond the physical exertions of the pool. It's a multifaceted endeavor that includes fine-tuning the body, prepping the mind, and defining your race strategy.
- [Swim Stronger & Avoid Injury | Addressing Muscular Imbalances with Phlex Stroke Metrics](https://haroldprimat.com/2024/06/27/swim-stronger-avoid-injury-addressing-muscular-imbalances-with-phlex-stroke-metrics/): Swimming is a full-body workout requiring a harmonious balance of strength, flexibility, and technique. However, many swimmers unknowingly develop weaknesses over time, leading to poor performance and injuries. Fortunately, Phlex's advanced swim tracking technology offers a powerful solution. This post explores how Phlex detailed stroke metrics can help identify and address these weaknesses, enhancing performance and preventing injuries.
- [Phlex Launches Groundbreaking Virtual Swimming League & Community](https://haroldprimat.com/2024/06/01/phlex-launches-groundbreaking-virtual-swimming-league-community/): Phlex, the leading innovator in swim tracking technology, is excited to announce the launch of the Phlex Virtual Swimming League (VSL). This groundbreaking new update is set to redefine the swimming experience by integrating advanced tracking technology, community engagement, and gamified training for swimmers. The VSL promises to elevate how swimmers train, compete, and connect on a global scale.
- [Sava Sound Pod Review: The $10,000 “Sound Cocoon” To Help You Sleep](https://haroldprimat.com/2024/05/02/sava-sound-pod-review-the-10000-sound-cocoon-to-help-you-sleep/): Like many Americans, I’m constantly overwhelmed by stress. It leads to restless nights, unproductive afternoons and overall feelings of dread. When I was introduced to Tersa’s $10,000 Sava immersive sound therapy pod, I was intrigued—especially because the Sava Sound Pod looks more like a spaceship than a wellness device.
- [Wingfield enters Pickleball market & closes partnership with leading US franchise company](https://haroldprimat.com/2024/04/10/wingfield-enters-pickleball-market-closes-partnership-with-leading-us-franchise-company/): A game is currently taking over the sports landscape in the United States. According to the Sports & Fitness Industry Association, pickleball is the fastest-growing sport in the US for the third year. Within the last 12 months, 48.3 million Americans played pickleball, with about 8.5 million picking up a racquet more than eight times a year. Since 2022, that's an impressive increase of 35% (as of 2023).
- [How Does Private Coaching Help Athletes Reach Their Full Potential?](https://haroldprimat.com/2024/03/06/how-does-private-coaching-help-athletes-reach-their-full-potential/): “Nothing will work unless you do.” – John Wooden, Legendary UCLA basketball coach
- [Why Feeding Hummingbirds Is More Than Just a Hobby](https://haroldprimat.com/2024/02/26/why-feeding-hummingbirds-is-more-than-just-a-hobby/): Feeding hummingbirds isn't just a delightful pastime; it plays a crucial role in supporting these enchanting creatures and contributes to the overall health of your local ecosystem. Here are five compelling reasons why providing sustenance for hummingbirds is not only enjoyable but also significant in environmental impact.
- [Welcome hummingbirds like a Pro this year](https://haroldprimat.com/2024/02/23/welcome-hummingbirds-like-a-pro-this-year/): Not only one but two exciting new additions to the Bird Buddy experience
- [Five Reasons Why Hummingbirds Are the Most Fascinating Birds](https://haroldprimat.com/2024/02/22/five-reasons-why-hummingbirds-are-the-most-fascinating-birds/): Birdwatching enthusiasts and nature lovers alike can attest to the captivating charm of hummingbirds. These tiny, iridescent creatures never fail to leave a lasting impression with their remarkable characteristics. We’re exploring our top five reasons why hummingbirds stand out as one of the most fascinating birds in the avian world.
- [TERSA Partners with Nick Littlemore as the Official Music Director of SAVA Sound Pod](https://haroldprimat.com/2024/02/16/tersa-partners-with-nick-littlemore-as-the-official-music-director-of-sava-sound-pod-2/): TERSA, the pioneering wellness company dedicated to reinventing holistic human health and high performance, proudly announces the creative partnership with Nick Littlemore as the official Music Director and Investor of Tersa’s SAVA Sound Pod. This title underscores Littlemore’s central role in shaping the transformative sound journeys that define the multisensory healing experience of SAVA.
- [Warming Yoga Flow For Cold Days](https://haroldprimat.com/2024/02/16/warming-yoga-flow-for-cold-days/): When it’s cold, your body is naturally a little more stiff and needs an extra boost to get the blood flowing to lubricate your joints and warm you up. Here’s a warming yoga sequence to increase your circulation and make you feel good.
- [Revolutionizing Daily Swim Training with Phlex | Swimming Smarter, Not Harder](https://haroldprimat.com/2024/01/31/revolutionizing-daily-swim-training-with-phlex-swimming-smarter-not-harder/): We are constantly receiving requests from coaches and athletes about ways to edge out the competition using Phlex Swim data. This pursuit of excellence is where Phlex becomes an invaluable tool in any coaches arsenal, or swimmers toolkit.
- [KAPSARC and Kayrros Unveil Saudi Arabia’s Methane Emission Landscape Using Satellite Technology](https://haroldprimat.com/2023/12/08/kapsarc-and-kayrros-unveil-saudi-arabias-methane-emission-landscape-using-satellite-technology/): Dubai, December 7 2023– In an innovative collaboration, the King Abdullah Petroleum Studies and Research Center (KAPSARC) and Kayrros have published the first-ever measurements of elusive methane emissions in Saudi Arabia using novel satellite technology, covering the years 2016-2022. The study also covered carbon dioxide (CO2) and nitrous oxide (N2O) emissions for the same period.

## Pages
- [HP Fund](https://haroldprimat.com/hp-fund/): Bahamas Reef Environment Educational Foundation (BREEF) aims to promote conservation of the Bahamian marine environment. It works to protect critical ecosystems such as coral reefs, mangroves and seagrass beds that provide coastal protection, support fisheries and sustain biodiversity.
- [Fondation Didier et Martine Primat](https://haroldprimat.com/fondation-didier-et-martine-primat/): The Didier and Martine Primat Foundation is raising public awareness about global threats caused by human activities, and helping to create a more responsible world by supporting educational projects and concrete actions that encourage a more conscious, sustainable way of life.
- [Philanthropy](https://haroldprimat.com/philanthropy/): Harold is involved with various charitable initiatives, focusing on a range of global issues
- [Windsor School Bahamas](https://haroldprimat.com/business-activities/investments/windsor-school-bahamas/): “Windsor School Bahamas” provides a dynamic and academically challenging education for its students. The school ensures its students possess the high level skills to progress to the next step of their education and beyond.
- [Nexus](https://haroldprimat.com/business-activities/investments/nexus/): “Nexus” is a global membership that has been building a collection of luxury assets and experiences around the world, so families can enjoy some of the finest private resorts on the planet.
- [Fitz Frames](https://haroldprimat.com/business-activities/investments/fitz-frames/): Fitz Frames is a company that uses 3D printing and a smartphone app to create tailor-made glasses. The process involves a customer using a smartphone app to scan their face, which captures thousands of measurements to create a unique frame design. These frames are more affordable, durable, and can provide a better fit than traditional glasses.
- [Break Sports](https://haroldprimat.com/business-activities/investments/break-sports/): Break Sports Inc. is the parent company of Break the Love and Break the Birdie. offering access to sports and recreational activities, empowering anyone and everyone to experience play in their daily lives. Connecting over 200,000 everyday players to courts, bays, courses, and more since our founding, making sports and recreation more accessible and more meaningful with connections along the way.
- [Birdbuddy](https://haroldprimat.com/business-activities/investments/birdbuddy/): Bird Buddy is an AI-powered smart bird feeder with a built-in camera that captures photos and videos of birds visiting it. It sends these images and notifications to a connected smartphone app, which uses artificial intelligence to identify the bird species and can even provide interesting facts about them.
- [Reel](https://haroldprimat.com/business-activities/investments/reel/): “Reel” makes sustainable, paper products, including toilet paper, paper towels, kitchen trash bags and more. Their goal is to encourage small changes that make a big difference to the planet, engineering each product to be strong and durable while using only earth-friendly recycled fibres.
- [Soarce](https://haroldprimat.com/business-activities/investments/soarce/): Soarce creates high-performing, eco-friendly fabrics, in their aim to challenge the status quo of synthetic materials within the fashion industry and beyond. The fabrics created ensure performance and protection, all while made from renewable resources. Harold teamed up with Soarce and first invested in 2024.
- [HoldOn Bags](https://haroldprimat.com/business-activities/investments/holdon-bags/): HoldOn Bags are on a mission to leave the world cleaner than when they found it. Billions of plastic bags are used and thrown away worldwide every year, so HoldOn Bags invented a 100% compostable bag to combat single-use plastics.
- [Tersa](https://haroldprimat.com/business-activities/investments/tersa/): Tersa is a wellness company pioneering modern technology for health and fitness. Its state-of-the-art Ara and Sava technology provides workouts to optimise the health of both the body and the mind.
- [Break The Love](https://haroldprimat.com/business-activities/investments/break-the-love/): Break The Love is a tennis service, putting on events and tournaments for players. Joining their community gives people the opportunity to match with new playing partners, find a club suitable for them and make friends on and off the court.
- [Blayze](https://haroldprimat.com/business-activities/investments/blayze/): Blayze is an online coaching platform, allowing anybody to receive tips and tricks from professional athletes, helping them improve their game through video analysis.
- [UBL](https://haroldprimat.com/business-activities/investments/ubl/): The UBL (United Battle League) is a new martial competition series, where the fights of world class athletes take place embedded into a virtual video environment. Harold became an investor and board member in UBL in 2021, via his links with leAD Sports Accelerator.
- [Phlex](https://haroldprimat.com/business-activities/investments/phlex/): Phlex tracks and records athlete's swims, providing athletes and coaches with in-depth statistics and details on their workouts, giving them areas to train and improve on.
- [Swiss Craft Drinks](https://haroldprimat.com/business-activities/investments/swiss-craft-drinks/): Swiss Craft Drinks is a family business developing and producing craft drinks in Monthey, Switzerland. In 2022, Harold became an investor and board member.
- [WeBuild Ventures](https://haroldprimat.com/business-activities/investments/webuild-ventures/): Click here for all news related to WeBuild Ventures.
- [Previous Investments](https://haroldprimat.com/business-activities/previous-investments/)
- [Home2](https://haroldprimat.com/home2/): Harold Primat is a former professional racing driver and is now an investor and philanthropist, and is investing in innovative companies. Alongside this, Harold is President of Primland where he has run the Primland Racing Experience in association with Audi and Tom Kristensen.
- [Investments News](https://haroldprimat.com/news/investments-news/)
- [Primland News](https://haroldprimat.com/news/primland-news/)
- [Racing News](https://haroldprimat.com/news/racing-news/)
- [Rooter](https://haroldprimat.com/business-activities/investments/rooter/): You can change the way you follow sports with Rooter - the new mobile sports app, available on iOS and Android. Rooter aims to connect you to fans with similar sport interests around your workplace and home. And infinite number of sports fans around the world
- [Who Knows Wins](https://haroldprimat.com/business-activities/investments/who-knows-wins/): Who Knows Wins is the social sports game where mates, family and colleagues pit their wits for real money... and bragging rights. Use the free app to play directly against your pals in your own custom league. Or, join the thriving community of players in one of our existing competitions. Keep on top of the action with live updates, and bask in your glory with live chat.
- [Skill Yoga](https://haroldprimat.com/business-activities/investments/skill-yoga/): Skill Yoga (via leAD Sports Accelerator) gives users the opportunity to learn and benefit from the life-changing skills of yoga in just a few minutes a day. There are hundreds of workouts on functional strength, mobility, flexibility and mindfulness.
- [Primland Racing Experience](https://haroldprimat.com/primland/primland-racing-experience/): Harold’s Primland Racing Experience Powered by Audi is a yearly and exclusive three-day event in the beautiful Blue Ridge Mountains, Virginia, for a weekend to remember. The event is hosted by Harold and he has been joined in the past by fellow Primland Ambassadors, nine-time Le Mans winner Tom Kristensen and professional golfing legend Jay Haas, as well as 2016 World Endurance Champion Neel Jani.
- [Business Activities](https://haroldprimat.com/business-activities/)
- [TITANIUM](https://haroldprimat.com/business-activities/investments/titanium/): With products endorsed by the Adidas family, "TITANIUM" is a Colombian-German manufacturer of nutritional food and drinks for sports.
- [2020 Armor](https://haroldprimat.com/business-activities/investments/2020-armor/): 2020 Armor (via leAD Sports Accelerator) teaches the new generation of students the foundations of martial arts through video games with the innovative Electronic Scoring Vests. Created by school owners and professional martial arts athletes, 2020 Armor can be used in any classroom.
- [Wingfield](https://haroldprimat.com/business-activities/investments/wingfield/): “Wingfield” (via leAD Sports Accelerator) is an app designed to help tennis players improve their skills on court, using data and 'Wingfield Courts.' Simply activate the app when you begin play on a Wingfield Court and when you're done, view your stats and track your progress!
- [UNIT 1](https://haroldprimat.com/business-activities/investments/unit-1/): UNIT 1 (via leAD Sports Accelerator) produces high quality bike and ski helmets complete with lights, indicators, fall detection and in-built audio. It also has walkie-talkie capability, meaning you can talk to your friends while together on the road of the slopes.
- [Buzzbike](https://haroldprimat.com/business-activities/previous-investments/buzzbike/): “Buzzbike” (via leAD Sports Accelerator) allows you to own a brilliant bike for a fraction of the purchase cost. The bike hire scheme is a monthly subscription. It's a flexible membership programme that offers you a great deal to boost your love of cycling and give you all the motivation to get on the road.
- [leAD](https://haroldprimat.com/business-activities/investments/lead/): “leAD” invests in start-up businesses in sport. leAD is a Berlin and Lake Nona-based sports accelerator, funded by the grandsons of Adi Dassler, offering a programme that is focused on finding, funding and supporting innovative early-stage sport start-ups.
- [HYPERVSN](https://haroldprimat.com/business-activities/investments/hypervsn/): “HYPERVSN” is an innovative 3D holographic technology working with some of the world's biggest companies to help market and advertise their products. The futuristic look of HYPERVSN's product makes it an attractive marketing option for companies and is sure to make any design stand out from the crowd.
- [Paired](https://haroldprimat.com/business-activities/investments/paired/): “Paired” is an app to help couple relationships become happier and healthier, in just ten minutes a day. The app has couples answering questions about their relationship, each other and their memories to bring them closer together and create a more sustainable bond between them.
- [Kayrros](https://haroldprimat.com/business-activities/investments/kayrros/): “Kayrros” is a data analytics company designed to help traders and investors. It uses satellites and other unconventional ways of harnessing data to measure energy, natural resource and industrial activity.
- [Tractive](https://haroldprimat.com/business-activities/investments/tractive/): "Tractive" is an app that helps you track your pet wherever they may be. A GPS tracker attaches to your pet's collar and allows you to know where they are at all times using the Tractive app.
- [busuu](https://haroldprimat.com/business-activities/previous-investments/busuu/): “Busuu” is an online language learning platform that provides courses in 12 different languages and has over 100 million learners across the world. Busuu is named after an almost extinct language in Cameroon and has become one of the most well-recognised online language courses in the world.
- [Playbrush](https://haroldprimat.com/business-activities/previous-investments/playbrush/): “Playbrush” makes brushing teeth for kids fun, by linking up the toothbrush to a mobile device, allowing the child to play games. This innovative idea, was one of the most popular products on the BBC’s entrepreneurial programme, Dragons’ Den.
- [News](https://haroldprimat.com/news/)
- [Contact](https://haroldprimat.com/contact/): Connect on social media for all the latest from Harold and his partners.
- [Racing career](https://haroldprimat.com/racing/): 2015 BLANCPAIN ENDURANCE SERIES Bentley Team HTP, Bentley Continental GT3 DNF (contact) – Monza DNF (brake issue) – Silverstone 36th overall (damage) – Paul Ricard 5th in class – 24 Hours of Spa (Bentley’s best ever result at the time) DNF (contact) – Nurburgring BATHURST 12 HOUR Bentley Team M-Sport, Bentley Continental GT3 DNF (drivetrain issue) NÜRBURGRING 24 HOURS Bentley Team HTP, Bentley Continental GT3 8th overall (Bentley’s best result at the time) VLN ENDURANCE CHAMPIONSHIP Bentley Team HTP, Bentley Continental GT3 10th in class – RD 2 2014 BLANCPAIN ENDURANCE SERIES HTP Motorsport, Mercedes-Benz SLS AMG GT3 4th – Paul Ricard 5th – Monza 6th – 24 Hours of Spa 6th – Silverstone 8th – Nurburgring 1000 BATHURST 12 HOUR HTP Motorsport, Mercedes-Benz SLS AMG GT3 2nd overall (just 0.3s behind the winner) NÜRBURGRING 24 HOURS HTP Motorsport, Mercedes-Benz SLS AMG GT3 7th overall 2013 Phoenix Racing, Audi R8 LMS ultra (GT3) 4th – Bathurst 12 Hour 3rd – VLN, RD 3 3rd – VLN, 6 Hours 6th – Blancpain Endurance Series, Monza 4th – 24 Hours of Spa 2012 WORLD ENDURANCE CHAMPIONSHIP Rebellion Racing, Lola-Toyota B12/60 (LMP1) FIA Endurance Trophy for LMP1 Teams Champions 1st – LMP1 Privateer Class – 6 Hours of Shanghai 4th – LMP1 Privateer Class – 6 Hours of Fuji 3rd – LMP1 Privateer Class – 6 Hours of Bahrain 3rd – LMP1 Privateer Class – 6 Hours of Sao Paulo 1st – LMP1 Privateer Class – 6 Hours of Silverstone 3rd – LMP1 Privateer Class – Le Mans 24 Hours 2nd – LMP1 Privateer Class – 6 Hours of Spa 2011 LE MANS SERIES Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1) 6th – 6 hours of Zhuhai 9th – 6 hours of Silverstone AMERICAN LE MANS SERIES Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1) 1st – Laguna Seca 3rd – Petit Le Mans 2010 LE MANS 24 HOURS Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1) 6th (5th in LMP1) AMERICAN LE MANS SERIES Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1) 2nd – Long Beach Grand Prix 3rd – 12 Hours of Sebring LE MANS SERIES Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1) 2nd – Paul Ricard 8 Hours 3rd – LMP1 Privateer Class – Le Mans 24 Hours 2nd – LMP1 Privateer Class – 6 Hours of Spa 2009 LE MANS SERIES Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1) 2nd – Nurburgring 1000kms 4th – Silverstone 1000kms 5th – Spa 1000kms 5th – Algarve 1000kms DNF (Gearbox) – Barcelona 1000kms LE MANS 24 HOURS Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1) DNF (accident caused by water leak) ASIAN LE MANS SERIES Aston Martin Racing, Lola-Aston Martin DBR1-2 (LMP1) 1st & 4th – Okayama 500kms INTERNATIONAL CZECH TOURING CAR CHAMPIONSHIP Mercedes Benz C-Klasse (DTM) 3rd – Brno 2008 LE MANS SERIES Pescarolo Sport, Pescarolo-Judd 01 (LMP1) 3rd – Monza 1000kms 6th – Barcelona 1000kms 6th – Silverstone 1000kms 8th – Nurburgring 1000kms NC – Spa 1000kms (Ran out of fuel 500 yards from finish while running 6th) LE MANS 24 HOURS Pescarolo Sport, Pescarolo-Judd 01 (LMP1) 7th overall, winner of the unofficial ‘petrol-class’ and best placed non-works team AMERICAN LE MANS SERIES Creation Autosportif, Creation CA07 (LMP1) DNF (Gearbox) – Petit Le Mans DAYTONA 24 HOURS SAMAX Motorsport, Riley Pontiac (DP) Retired with engine failure after 4 hours 2007 LE MANS SERIES Pescarolo Sport, Pescarolo-Judd 01 (LMP1) 3rd – Spa 1000kms 4th – Monza 1000kms 4th – 1000 Milhas (Brazil) 6th – Valencia 1000kms DNF (Starter motor) – Silverstone 1000kms DNF (Gearbox) – Nurburgring 1000kms LE MANS 24 HOURS Pescarolo Sport, Pescarolo-Judd 01 (LMP1) 13th overall and 6th in class despite losing 90 minutes in pits with oil leak AMERICAN LE MANS SERIES Creation Autosportif, Creation CA07 (LMP1) 2nd in class / 5th overall – Petit Le Mans 3rd in class / 9th overall – Laguna Seca 2006 LE MANS SERIES Swiss Spirit, Courage LC70-Judd (LMP1) 2 podium finishes 4th overall in championship 2nd – Spa-Francorchamps 2nd – Jarama 5th – Nurburgring DNF (Gearbox) – Donington Park DNF – Istanbul LE MANS 24 HOURS Swiss Spirit, Courage LC70-Judd (LMP1) DNF (Gearbox) – Retired from fifth after 132 laps having qualified ninth AMERICAN LE MANS SERIES Creation Autosportif, Creation CA07 (LMP1) Contested two rounds of the ALMS 3rd – Laguna Seca 4th – Petit Le Mans DAYTONA 24 HOURS Spirit of Daytona, Crawford Pontiac (DP) DNF (engine failure) 2005 LE MANS SERIES Rollcentre Racing, Dallara-Nissan (LMP1) Three top ten finishes in top-line sportscar debut season 7th – Istanbul 1000kms 9th – Nurburgring 1000kms DNF – Silverstone 1000kms Kruse Motorsport, Courage C65-Judd (LMP2) DNF (Engine) – Spa 1000kms LE MANS 24 HOURS Rollcentre Racing, Dallara-Nissan (LMP1) Not classified – Qualified 13th but mechanical trouble at start means car is not classified at end of race AMERICAN LE MANS SERIES Kruse Motorsport, Courage C65-Judd (P2) Qualified 3rd and finished 2nd on ALMS debut 2004 LE MANS ENDURANCE SERIES Saulnier Racing, Dallara WSL3-AER 3 Podiums, 7 top-five finishes, 13 top-ten finishes 6th overall in championship Finished 5th on debut at Jarama despite limited testing 3rd, 5th & 6th – Valencia 3rd & 4th – Estoril 3rd & 6th – Laus 4th – Barcelona 5th – Jarama 6th & 6th – Magny Cours 6th – Zolder V de V FRENCH ENDURANCE CHAMPIONSHIP Saulnier Racing Vice champion behind team-mate Phillippe Hottinguer. Only missed out on title having missed a race due to World Series commitments Won first race of the season having qualified third 2003 FORMULA 3 EURO SERIES Saulnier Racing, Dallara Sodemo-Renault F302 Made debut in highly competitive F3 Euroseries where he competed against the likes of Nico Rosberg, Robert Kubica, Christian Klien and Robert Doornbos V de V FRENCH ENDURANCE CHAMPIONSHIP Saulnier Racing Led in Spa on endurance racing debut before mechanical failure Finished on podium in 12 Hours of Magny Cours More Results 2002 BRITISH F3 – Scholarship Class Team Diamond, Dallara Mugen-Honda F301 13 top-ten finishes in ultra-competitive scholarship class 4th – Snetterton 5th – Knockhill 6th & 6th – Brands Hatch MACAU GP Asian Formula 2000 Challenge Finished 5th 2001 BRITISH F3 – Scholarship Class Team Diamond, Dallara Mugen-Honda F398 8 top-ten finishes in debut season in Formula 3 4th & 4th – Brands Hatch Indy 5th – Donington Park 7th – Knockhill ELF MASTERS of F3, Spa Francorchamps Team Diamond, Dallara Mugen-Honda F398, Class B Won the ELF Masters title having qualified on pole MACAU GP Asian Formula 2000 Challenge Finished 5th on Macau debut 1999-2000 US FORMULA FORD 2000 Pabst Racing, Van Diemen Ford Spent two years racing in the US FF-2000 Championship Numerous top ten finishes Qualified 3rd and 4th in debut season 1996 JIM RUSSELL RACING SCHOOL, Donington Park Formula Vauxhall Junior Outright category winner 1995 WINFIELD RACING SCHOOL, Magny Cours Finalist 1994 MAX MYGALE AUTO RACING SCHOOL Finalist
- [Philanthropy Old](https://haroldprimat.com/philanthropy-old/): The Didier and Martine Primat Foundation is raising public awareness about global threats caused by human activities, and helping to create a more responsible world by supporting educational projects and concrete actions that encourage a more conscious, sustainable way of life.The foundation is currently supporting marine conservation around the Balearic island of Menorca. The main aim is to restore several shallow water bays, ensuring that these biodiversity-rich areas are protected and improving the ecological health of the three selected sites.
- [Primland](https://haroldprimat.com/primland/): Primland is a 12,000 acre resort which is situated in south western Virginia, USA. It offers numerous luxury options for guests including Lodge rooms, private Cottages and Mountain retreats, as well as an 18-hole golf course, spa and a number of other outdoor activities.
- [Investment Portfolio](https://haroldprimat.com/business-activities/investments/)
- [Sample Page](https://haroldprimat.com/sample-page/): This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:
- [Home](https://haroldprimat.com/): Harold Primat is a former professional racing driver and is now a venture capital, startup and angel investor in innovative companies that disrupt their industry. Alongside this, Harold is President of Primland where he has run the Primland Racing Experience in association with Audi and Tom Kristensen. He is also a philanthropist with the Foundation Didier et Martine Primat.

## Portfolio
- [Wingfield](https://haroldprimat.com/project/wingfield/)
- [TITANIUM](https://haroldprimat.com/project/valtik-foods/)
- [UNIT 1](https://haroldprimat.com/project/unit-1/)
- [Tractive](https://haroldprimat.com/project/tractive/)
- [Primland](https://haroldprimat.com/project/primland/)
- [Playbrush](https://haroldprimat.com/project/playbrush/)
- [leAD](https://haroldprimat.com/project/lead/)
- [Kayrros](https://haroldprimat.com/project/kayrros/)
- [2020 Armor](https://haroldprimat.com/project/mobile-app-wireframes/): Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry an…
- [busuu](https://haroldprimat.com/project/creative-website/): Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry an…
- [Buzzbike](https://haroldprimat.com/project/photorealistic-magazine-mockup-4/): Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry an…
- [HYPERVSN](https://haroldprimat.com/project/smart-watch-app/): Our teams are up to date with the latest technologies, media trends and are keen to prove themselves in this industry an…